What is the purpose of structured products in finance?

The purpose of structured products in finance is primarily focused on the ability to segment cash flows or link returns to market values. Structured products are pre-packaged investments that typically involve derivatives and aim to offer customized investment strategies that cater to specific risk-return profiles. They can track various underlying assets, including equity indices, interest rates, or commodities, allowing investors to achieve targeted outcomes that aren't typically available through standard investment products.

By segmenting cash flows, structured products can provide different payoffs depending on how various market conditions unfold, making them attractive to investors looking for potential yields aligned to specific market scenarios. This characteristic allows for flexible investments that can meet the particular financial goals of different clients, thus enhancing the overall investment strategy.