What should Members and Candidates possess for their investment recommendations?

Members and Candidates should possess a reasonable basis supported by research for their investment recommendations. This principle is fundamental in ensuring that investment decisions are made objectively and are backed by factual data and analytical findings. An investment recommendation that is grounded in thorough research is more likely to stand up to scrutiny, meet fiduciary standards, and align with ethical practices within the investment profession.

Having a reasonable basis means utilizing appropriate methods for analysis, considering relevant information, and being aware of the risks and benefits associated with the investment. This approach protects investors and enhances the credibility of the advisor or analyst, as reams of data, expert opinions, and historical performance metrics are essential in constructing sound investment strategies.

The other options emphasize less rigorous foundations for investment decisions. For instance, a belief in potential success or emotional attachment can lead to biased or overly optimistic recommendations, which may not be beneficial in the long run. Likewise, relying solely on general market trends without delving into specific details may overlook critical factors that affect individual investments, ultimately compromising the quality and reliability of the recommendations. Therefore, a solid foundation of research is vital for informed and responsible investment advice.